Chapter 31
Buy It, Don’t Build It
CHAPTER OVERVIEW
Yin and Yang Selling
How Effective Is Your Sales Approach?
Part 1: Why Companies Do Not Have a Sales Approach
Part 2: Assessing Your Company’s Current Sales Methodology
Part 3: Assessing the Sales Training Currently Provided to Your Team
In this chapter you’ll hear from one of the great selling experts on our planet. You’ll also find a checklist of pieces of the sales process you might want to use to critique any selling system you choose to buy. Here I’ll introduce you to a resource you can use to view plenty of training company choices, all thoroughly critiqued by that expert you’re about to meet.
Yin and Yang Selling
I’ll never forget answering my phone to hear Dave greet me and say that he’d ...
