Chapter 31

Buy It, Don’t Build It


Yin and Yang Selling

How Effective Is Your Sales Approach?

Part 1: Why Companies Do Not Have a Sales Approach

Part 2: Assessing Your Company’s Current Sales Methodology

Part 3: Assessing the Sales Training Currently Provided to Your Team

In this chapter you’ll hear from one of the great selling experts on our planet. You’ll also find a checklist of pieces of the sales process you might want to use to critique any selling system you choose to buy. Here I’ll introduce you to a resource you can use to view plenty of training company choices, all thoroughly critiqued by that expert you’re about to meet.

Yin and Yang Selling

I’ll never forget answering my phone to hear Dave greet me and say that he’d ...

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