Chapter 35

A Critical Trend You Can’t Ignore

CHAPTER OVERVIEW

Simulated Sales Calls

The Greatest Challenges and Opportunities for Sales Forces in the Future:

Executive Summary

The First Challenge

The Second Challenge

The Professional Salesperson of the Future

The Problem

Changing Customers

Changing Salespeople

The Opportunity

The trend you’re about to read about is pretty much a secret in the business world (why that’s true in a moment). It’s the push in academia to get students to consider a sales career. This includes some serious internship work, which can speed up the learning curve to selling success. And that’s why your business colleagues and competition aren’t telling you about their secret. They’re tearing down the doors of schools to hire ...

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