The Ultimate LinkedIn Checklist For Small and Medium Businesses

Book description

With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way.

The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to:

  • Set up a Profile and Company Page that demonstrates all the value you offer

  • Make your Profile search-friendly

  • Leverage Careers and Products tabs to the fullest

  • Develop a practical content strategy to keep your page active

  • Use LinkedIn Ads to drive even more business

  • And much more

  • Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!

    Table of contents

    1. Title Page
    2. Copyright Page
    3. Table of Contents
    4. Introduction: The Value of a Professional Network
      1. Format
      2. Your Goals
    5. First Thing’s First: Creating a LinkedIn Profile
      1. Setting Up Your Profile
      2. Optimizing Your Profile
    6. How to Craft a Company Page That Highlights Your Business’ Value
      1. Getting Started
      2. Choosing the Right Images
      3. Your “About” Information—Optimize It for Search!
    7. Optimizing Your Company Page for Search
      1. Company Specialties
      2. Company Description
      3. Other Places for Search
      4. Search Isn’t Everything
    8. Optional: Finding Stellar Talent by Posting to Your Careers Tab
      1. Posting a Job to LinkedIn
      2. Premium Career Pages
    9. How to Highlight Your Products, Get LinkedIn Recommendations and Increase Your Social Currency
      1. Your Products
      2. Recommendations: The Social Currency of LinkedIn
    10. Learn About Your Customers: LinkedIn Analytics
      1. Follower Insights
      2. Page Insights
      3. Harnessing the Power of Information
    11. Building a Network of Partners, Vendors, and Potential Leads
      1. Getting Followers the Active Way: Ask!
      2. Getting Followers the Passive Way: Tell!
    12. How to Create a Professional Content Strategy to Keep Your Business on the Minds of Your Connections
      1. Sending Your First Status Update
      2. Featuring and Targeting Your Status Updates
      3. When and How Often? Developing Your Own Content Strategy
    13. Create or Join a LinkedIn Group to Become a Leader in Your Space
      1. Joining an Existing Group
      2. Creating Your Own Group
      3. Groups Best Practices
    14. Optional: Using LinkedIn Ads for Low-Cost, Targeted Marketing
      1. Creating Your Ads
      2. Paying for Your Ads
      3. Monitoring Your Ads
    15. Conclusion
    16. Appendix: Your Printable LinkedIn Checklist
    17. Practical Social Marketing Tips to Make More Money

    Product information

    • Title: The Ultimate LinkedIn Checklist For Small and Medium Businesses
    • Author(s): Lauren Dugan
    • Release date: December 2012
    • Publisher(s): Pearson
    • ISBN: 9780133381665