Book description
With over 175,000,000 users, LinkedIn is the social business network: the web’s best place to leverage your entire network of partners, suppliers, employees, vendors, and competitors. By establishing a strong LinkedIn presence, you can deepen your links with your current network – and tap into their networks, too, discovering talent, partnerships, and potential vendors you’ll never find any other way.
The Ultimate LinkedIn Checklist for Small and Medium Businesses will help you do all that, and more. The only LinkedIn tutorial specifically for small-to-midsized businesses, it walks you through every step of building a LinkedIn presence that builds your bottom line. Lauren Dugan shows how to:
Set up a Profile and Company Page that demonstrates all the value you offer
Make your Profile search-friendly
Leverage Careers and Products tabs to the fullest
Develop a practical content strategy to keep your page active
Use LinkedIn Ads to drive even more business
And much more
Every section of this eBook begins with an easy-to-use checklist bringing together every action you need to take. Just skim the checklist, read the drill-down information that follows, and then return to the checklist to implement what you’ve just read. This eBook concludes with a complete Master Checklist: print it out and use it as your step-by-step guide, as you transform LinkedIn from “opportunity” to “profit center”!
Table of contents
- Title Page
- Copyright Page
- Table of Contents
- Introduction: The Value of a Professional Network
- First Thing’s First: Creating a LinkedIn Profile
- How to Craft a Company Page That Highlights Your Business’ Value
- Optimizing Your Company Page for Search
- Optional: Finding Stellar Talent by Posting to Your Careers Tab
- How to Highlight Your Products, Get LinkedIn Recommendations and Increase Your Social Currency
- Learn About Your Customers: LinkedIn Analytics
- Building a Network of Partners, Vendors, and Potential Leads
- How to Create a Professional Content Strategy to Keep Your Business on the Minds of Your Connections
- Create or Join a LinkedIn Group to Become a Leader in Your Space
- Optional: Using LinkedIn Ads for Low-Cost, Targeted Marketing
- Conclusion
- Appendix: Your Printable LinkedIn Checklist
- Practical Social Marketing Tips to Make More Money
Product information
- Title: The Ultimate LinkedIn Checklist For Small and Medium Businesses
- Author(s):
- Release date: December 2012
- Publisher(s): Pearson
- ISBN: 9780133381665
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