CHAPTER 5YOUR DIGITAL SUIT OR DRESS…
Sales professionals and sales leaders spend a lot of money to look as professional as possible. In fact, anyone looking to professionally impress someone will make a significant effort to look as smart as possible to make sure they make a good impression.
Men will spend lots of money buying suits, shirts, ties, shoes, accessories, etc., women will spend lots on dresses, blouses, suits, smart wear, shoes, accessories, etc., all to make sure they look as smart as possible in front of their prospects and customers.
They do this to make the strongest possible first impression and to ensure that they build and maintain trust and respect from their prospects and customers alike.
After all, if you were about to meet a valuable prospect, someone you were hoping would buy from you in the near future, would you go dressed in a tracksuit?
The reality for many of you reading this book is that the first impression you'll actually make won't be physical, but digital. For many of you, the first impression that your prospects will have of you is what they see when they visit your LinkedIn profile.
This has been the reality for years and yet most salespeople don't think about this or do anything to control this situation.
You no longer just have to be smart and presentable physically; you now have to do it digitally as well.
The question you need to ask yourself right now is …
If my prospect viewed my LinkedIn profile right now, what would they think?
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