CHAPTER 7BUILDING THE ULTIMATE LINKEDIN PROFILE
Let's dive straight into how you can build the ultimate customer‐focused LinkedIn profile designed to help you sell.
LINKEDIN PROFILE URL
Character Limit – 30
Whenever you first joined LinkedIn, they would have created a unique web address for your individual profile. It's normally something like www.linkedin.com/in/d234f87hgsn820 (a random collection of letters and numbers). The first thing I would recommend doing is customizing this, so it looks more professional when people view your profile.
When you go onto your profile on LinkedIn, you'll see in the top right‐hand corner the option to ‘Edit public profile & URL’. Click on that and on the next page, in the same spot in the top right‐hand corner, you'll see the option to ‘Edit your custom URL’.
What I would recommend is then deleting the random letters and numbers and changing it to your name, or your name and business. Mine is http://www.linkedin.com/in/danieldisney.
LINKEDIN PROFILE PHOTO
Recommended Photo Size – 400 X 400
LinkedIn profiles with photos get 21x more views and 36x more messages.
(Source: LinkedIn)
The first place I'd recommend starting is with your profile photo. This is often the first thing that will be noticed on your profile, which means it has a big impact on the first impression that you make. I mentioned earlier some of the common mistakes people ...
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