CHAPTER 8USING LINKEDIN SEARCHES
As salespeople, it is your job to find potential prospects to bring on as sales opportunities and convert. With coming up to one billion members, LinkedIn is an ocean full of fish for you to fish in. The key is to know how to fish in it effectively.
LinkedIn has built in an array of search filters and methods to help you find the best possible prospects for your product or service. In this chapter I'm going to show you all of these filters and search techniques to help you find your prospective customers.
Important Note: Before using the search techniques that you are about to learn in this chapter after you have read it, please read Chapters 9 and 10 first. I would recommend that you read this chapter (Chapter 8), Chapter 9 and Chapter 10 before applying what you learn in them as they are all connected and impact each other.
Being able to use these search methods and filters properly is the first step in the process, but understanding how many people you should add per day and how to send effective connection requests is equally important.
BUILDING YOUR IDEAL CUSTOMER PROFILE
To be able to get the most out of LinkedIn's search filters and features, you first need to know who you are searching for. What does your ideal customer look like?
Whilst many like to think they can or could sell to anyone and everyone, the reality for most is that we do have an ideal customer for our product or service. If you are just selling to one type of customer, ...
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