CHAPTER 13LINKEDIN AUDIO AND VIDEO MESSAGES
I want to start by saying LinkedIn video messaging and audio messaging is insanely powerful!
This is something that I would really encourage salespeople and sales teams to look into.
One of the most amazing features that LinkedIn has built in is the ability to send audio and video messages organically (not just by sending a link to another hosting platform). You can upload a video or audio message directly into a LinkedIn message and send it to prospects and customers. Best yet, it's available on the free version.
Both audio and video can generate amazing results and high response levels when done right. The beauty of both is that they take the words that you would put in a written LinkedIn message to the next level.
With audio now they get to hear your voice and your tone. Even better, with video they get to actually see you. It's the closest thing to face to face.
Let's look at some of the most important things to remember when sending audio and video messages, as well as several tried, tested and proven scripts that you can use, too.
WILL THEY WORK FOR EVERYONE?
No, of course not.
Here is the thing, some people like/love/prefer video messaging, some people like/love/prefer audio messaging, some people hate both of them.
People have different preferences; what's important in modern‐day selling is that salespeople use multiple tools for a multiple‐touch approach. Part of that should include trying audio and video messages.
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