CHAPTER 16WRITING ARTICLES ON LINKEDIN
Articles or blogs on LinkedIn are one of the most effective forms of content out there, especially for generating a strong ROI.
The benefit of an article over other forms of content on LinkedIn is you give significantly more value and content within it, earning you the opportunity to talk about yourself and what you do at the end.
You don't have the opportunity to do this in a text post, an image post, a video, or a poll.
This is why the ROI is often higher for articles. You'll see in the examples that I share in this chapter how an article gives a much greater value, which then leads to a call to action and about me section, which helps drive more inbound leads.
As with all forms of content, the key is in the quality. The key to writing a successful article on LinkedIn is made up of several components which I'll walk you through in this chapter.
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