BONUS CHAPTERAUDIO VOICENOTES 101

This chapter is written by someone I regard as the QUEEN of audio voice notes on LinkedIn, the incomparable Holly Allen. I've been working with Holly for several years now and am always blown away at her experience, creativity and success in sending voice notes on LinkedIn and training SDRs to do the same.

This bonus chapter is full of incredible value, and my advice is to read it, digest it and implement her advice. I'll add a QR code at the end of the chapter that will link to her LinkedIn profile so you can follow her there.

Voice notes 101

Voice notes will forever be my favourite way to prospect. They are hyper‐personalised and make our prospects feel special without being too invasive. You can create so much excitement around what you're saying simply by using energy and intonation in your voice. The real beauty of voice notes is not enough salespeople are using them or even know how to send a voice note, so the ones who do stand out from the crowd and get responses.

Sending a voice note on LinkedIn is pretty simple; the first step is to send a connection request to your prospect, as you cannot send a voice note without being connected. Once they've accepted, you'll need to download the LinkedIn app on your phone if you haven't already. Click on the send message widget, search for the person you want to send the voice note to, and then hold down the record button next to the message box and speak into your phone. A voice note can be ...

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