The Ultimate LinkedIn Messaging Guide

CHAPTER 28TEN BIG LINKEDIN & SALES NAVIGATOR TIPS

The best part about LinkedIn and Sales Navigator is that every single month they are continually evolving new features and new strategies.

One of the biggest commitments that I made when I started training LinkedIn & Sales Navigator was to live and breathe it in my own businesses so that I could always bring the latest training to my customers.

Today, I'm going to share the BIGGEST tips of 2022 thus far and what is working best right now.

Let's dig in:

1) SET AN AWAY MESSAGE ON LINKEDIN (SALES NAV TIP)

You will need Sales Navigator or LinkedIn Premium to do this, but it's an amazing feature few salespeople are tapping into. It's your out‐of‐office auto‐reply but built into your LinkedIn inbox.

Let me give you an example of how I used it recently. After announcing a new position as an advisor for a start‐up SaaS company (and knowing I would get a lot of congrats messages), I set up the away message to direct people to the company.

Use it whether you're on vacation/holiday, when you've got a busy day, or even just as an auto‐response to direct potential customers to a website, piece of content or resource.

2) ADD A COVER STORY VIDEO TO YOUR LINKEDIN PROFILE (LINKEDIN TIP)

Even though it's such a powerful feature, 99% of people that I meet haven't done this yet. You can now record a 30‐second video that will sit within your profile photo. This is a fantastic opportunity to tell people who you are and what you, your product ...