The Ultimate LinkedIn Messaging Guide

CHAPTER 30BUILDING A STRONG LINKEDIN PROFILE

Most salespeople when going into a customer‐facing environment, whether it's a face‐to‐face meeting, a skype call or a networking event, will dress as smart as possible.

They'll put on nice suits, dresses, shoes, jewellery, accessories, hair, make‐up, etc. They'll make a significant effort to look their best for their prospects or customers to make a good impression.

What you don't see is business and sales professionals have the same attitude towards their social profiles.

We now have both a physical and DIGITAL presence to consider. We not only have to look presentable physically but we should apply that same logic to our digital presence—our social media profiles and personal brands.

Here's a little doodle I did to illustrate it…

The reality is that there are probably more prospects and customers looking at your social profiles than looking at you face‐to‐face. Your social profile should look as good as you do, and you should invest just as much time as you would in your physical appearance.

With that in mind, here are the basic steps necessary to create a strong LinkedIn profile:

Before we jump into each section, one thing to always remember with your LinkedIn profile is to think about your target audience.

If you're trying to get a job, for example, then your profile should be all about why someone should interview or employ ...