The Ultimate LinkedIn Messaging Guide

CHAPTER 33THE ABC'S OF SOCIAL SELLING

The movie, “Glengarry Glen Ross” featuring Alec Baldwin, created the now‐popular sales phrase:

“Always Be Closing”

His speech to motivate the team to stop waiting around for sales and instead focus on getting them the buy has helped plenty of sales professionals over the years. This was actually a very effective approach in the past, where selling required more push.

To be fair, closing sales is still a big part of sales success.

Unless you close the sale, there is no sale; everything else means nothing until the deal is done. However, the way we close and, in fact, the way we sell has changed over the years.

Part of that change includes the introduction of social media into the sales process.

Social Selling is quite simply the effective use of social media in the sales process. Sales professionals can use social media to find, connect and communicate with prospects and customers in the same way they might use the phone, email or face‐to‐face.

With people now spending more time on social media every day, it has become a crucial platform to help salespeople reach more people and enhance the way they sell.

There are key fundamentals to achieving success with social selling. Many salespeople spend a great deal of time on social without generating many, if any, results. It's the same as those sales professionals who don't know how to cold call effectively, making hundreds of calls every day with no results in the end.

The key is to learn ...