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The Ultimate Start-Up Guide by Carol Broadbent, Tom Hogan

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1

The Four-Legged Stool: The Crowded Ocean Formula

SILICON VALLEY MAXIM

A START-UP IS A STATE OF MIND.

CROWDED OCEAN

SO IS SCHIZOPHRENIA.

WE LAUNCH START-UPS.

Those are the first three words on our website and the essence of what we do. We may position ourselves as a marketing firm, but when you join a company as early as we often do (sometimes before they even have a name), you better bring a lot of general business sense to the table as well.

One of our clients once referred to us as his “VPs of Common Sense.” His logic was simple: you’ve got an experience base that I’ll never have, launching more than 40 start-ups and working with such industry luminaries as Larry Ellison (Oracle), Scott McNealy (Sun), Tom Siebel (Siebel Systems), and Marc ...

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