THE ROAD TO SUCCESS IS ALWAYS UNDER CONSTRUCTION.
AND NINE OUT OF 10 ROADS TRYING TO MERGE ONTO IT WIND UP WITH “ROAD CLOSED” SIGNS ON THEM.
IN Chapter 5, WE FOCUSED ON laying the foundation for your start-up: the differences between the core, virtual, and commodity components of building your start-up, how to develop your early clientele, how to build out your initial product, and how to combine customer and product development into early success.
But here’s the thing. By necessity, those customers—and perhaps even your product people—aren’t seeing the whole picture. They’re seeing only what you allow them to see and buy. Now it’s time to step back and remind yourself of the whole ...