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The Ultimate Start-Up Guide by Carol Broadbent, Tom Hogan

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11

Equity

DOUG LEONE, SEQUOIA CAPITAL

BE INCREDIBLY, RUTHLESSLY SELFISH WITH YOUR EQUITY.

CROWDED OCEAN

YOU KNOW YOU’VE DONE IT RIGHT IF EVERYONE IS UNHAPPY WITH THEIR SPLIT.

IT’S YOUR COMPANY. Now it’s time to split up the ownership. How you do it will go a long way to determining both your net worth and the number of friends you still have once this is all over.

Equity is the common currency of start-ups. Pick your cliché: it’s the pot of gold at the end of the rainbow, it’s your piece of the corporate pie, it’s your nest egg, or it’s the golden egg. The bottom line is it’s why many of us join start-ups and why we get up and go to work during tough times.

As critical as equity is to a start-up’s success, it’s also one of the most misunderstood ...

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