REID HOFFMAN, CO-FOUNDER AND EXECUTIVE CHAIRMAN, LINKEDIN, PARTNER, GREYLOCK PARTNERS
IF YOU’RE NOT EMBARRASSED BY THE FIRST VERSION OF YOUR PRODUCT, YOU’VE LAUNCHED TOO LATE.
YOU ONLY GET ONE CHANCE AT A FIRST IMPRESSION.
EVERY LAUNCH SLIPS AT LEAST ONCE. USUALLY TWICE.
ASK ANYONE IN SILICON VALLEY and they’ve each got their own theory about how to launch a start-up. There’s the “soft launch,” the “rolling launch,” the “steady drumbeat launch.” You get the idea. Then there’s the founder who brags that he didn’t spend a dime on marketing and sold his company for a gazillion dollars. That rarity—WhatsApp is a great example— is responsible for more company failures than we can count.
For the other ...