MOST OF OUR CLIENTS, POST-LAUNCH
WHAT HAPPENED TO THE PARTY?
THERE IS ONLY ONE SURE-FIRE CURE FOR “POST-LAUNCH DEPRESSION.” DON’T LAUNCH.
THE CONCEPT OF THE “TROUGH OF SORROW,” coined by Y Combinator’s Paul Graham, has clicked with Silicon Valley in a big way because it describes the very real trap that many start-ups encounter as they enter the market. They’ve invested so much time and money in the launch that they neglected to consider all the steps needed to maintain and leverage that momentum. It’s like two parents in the hospital nursery looking over the top of their baby at each other and wondering, “Now what do we do?”
The trough can be avoided with smart planning focused on content, ...