O'Reilly logo

The Ultimate Start-Up Guide by Carol Broadbent, Tom Hogan

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

16

Avoiding PLD (Post-Launch Depression)

MOST OF OUR CLIENTS, POST-LAUNCH

WHAT HAPPENED TO THE PARTY?

CROWDED OCEAN

THERE IS ONLY ONE SURE-FIRE CURE FOR “POST-LAUNCH DEPRESSION.” DON’T LAUNCH.

THE CONCEPT OF THE “TROUGH OF SORROW,” coined by Y Combinator’s Paul Graham, has clicked with Silicon Valley in a big way because it describes the very real trap that many start-ups encounter as they enter the market. They’ve invested so much time and money in the launch that they neglected to consider all the steps needed to maintain and leverage that momentum. It’s like two parents in the hospital nursery looking over the top of their baby at each other and wondering, “Now what do we do?”

The trough can be avoided with smart planning focused on content, ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required