BLAKE, GLENGARRY GLEN ROSS
A-ALWAYS, B-BE, C-CLOSING! A-I-D-A. ATTENTION, INTEREST, DECISION, ACTION. ATTENTION—DO I HAVE YOUR ATTENTION? INTEREST—ARE YOU INTERESTED?
THE JOB OF MARKETING IS THREE WORDS: MAKE SALES EASIER. IF IT DOESN’T INITIATE THE SALE, SHORTEN IT, OR MAKE REPEAT SALES EASIER, DON’T DO IT.
SO YOU’VE LAUNCHED. Congratulations. Now what?
Hopefully, you’ve got a plan in place to leverage all the visibility and inbound traffic that your launch generated, including a systematic marketing plan as well as content, demand generation, sales support, news, and measurement. Launch day is a once-in-a-lifetime milestone for a start-up, but it is also the beginning of a sustained marketing ...