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The Ultimate Start-Up Guide by Carol Broadbent, Tom Hogan

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20

Content

GEORGE HOYEM, INVESTOR AND BOARD ADVISOR, IN-Q-TEL

FOR TODAY’S START-UPS, CONTENT IS KING.

CROWDED OCEAN

YOU CAN NEVER HAVE TOO MUCH CONTENT. NEVER.

BRODY (JAWS)

WE’RE GONNA NEED A BIGGER BOAT.

ONCE YOU’VE LAUNCHED your company or product and sailed out into the competitive marketplace, your marketing department (and sales) are going to hammer you for “content,” and a steady stream of it. But what is this “content” anyway, and why do you need so much of it?

When we (or your board or sales department) refer to content, we’re talking about a multifaceted component that is essential to your long-term success. Content is any written, oral, or visual representation of who you are, what you make, what you’re promising the market, and even ...

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