Introduction
Who the Hell Do We Think We Are?
PEGGY HOGAN (TOM’S MOM)
WHY THE HELL WOULD ANYONE WANT TO READ A BOOK BY YOU TWO?
CROWDED OCEAN (AFTER SOME THOUGHT)
LET US GET BACK TO YOU ON THAT ONE.
NINE OUT OF 10 START-UPS FAIL within their first 24 months of operation. We should know: we were one of them.
Crowded Ocean, like many start-ups, failed in its first incarnation. We had an interesting idea (detailed in a later chapter), but opened our doors the same week that Lehman Bros. collapsed in 2008, bringing the market crashing down with it. We soldiered on for almost a year with our original idea, but never had a chance. In fact, we didn’t make a single dollar that first year. Let us repeat that: not one dollar.
Rather than fold our tents, ...
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