Chapter 2. Understanding the Components of Web Marketing

Web marketing isn’t just one thing; it’s a collection of many different activities. It’s a bit of cliché, but I like to think of web marketing as like a golf bag filled with different clubs. You need to learn how to use each of the clubs and then decide which clubs to use on the various holes you play. The clubs in your web marketing bag range from search engine optimization to social networking to blog marketing to...well, pretty much everything covered in this book.

To that end, this chapter provides a general overview of all the different components of web marketing. This is a good place to start if you’re not yet sure what’s involved—or if you want to brush up on all those clubs in ...

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