Chapter 7. Designing an Effective Website

When it comes to marketing your company or yourself online, it’s all about creating an effective online presence. This includes just about everything you do online, from the keywords you target to the blog posts you make, but centers around one essential element—your website. Nothing else matters if you don’t create an exceptional website experience; all the advertising and promotion you do is wasted if there isn’t an effective home to drive customers to.

Developing your online home, then, is where web marketing starts. But what makes for a great website? It’s all about giving customers what they want, and in most cases, simpler is better.

Creating Your First Website

Your website is the nexus of all ...

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