Chapter 8. Creating an Ecommerce Website

Most websites share many of the same common features, but there’s one type of website that’s a bit different. I’m talking about ecommerce sites, those sites that offer products and services for sale to their visitors. An ecommerce site has its own unique features and challenges, especially from a marketing perspective, that are worth evaluating.

Different Ways to Sell

If you’re in the online retail business, there are actually a few different ways to do it. It’s not a one-size–fits-all situation.

Build It from Scratch

First, you can build your site from scratch. You start with a blank page and go from there, designing your home page and product pages, plugging in navigation and search modules, integrating ...

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