Chapter 9. Tracking Website Analytics

When it comes time to determine how well your website is performing, you need to know a few things. It helps to know how many people are visiting your site, of course. It’s also nice to know how many pages are viewed, as well as which are your top-performing pages.

That’s just the tip of the iceberg, however. There’s a lot more you can discover about the people visiting your site—information that provides important insight into the kinds of visitors your site is attracting and how they’re finding your site.

To gather this data about your site’s performance, you use a web analytics tool. Web analytics is the collection and analysis of data relating to website visitors. It’s a way to measure the traffic to ...

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