Chapter 13. Tracking Search Performance

As you’ve learned in the previous chapters, search engine optimization is an arduous and continual process. How do you know, then, how effective your SEO has been?

There are lots of ways to track the effectiveness of your SEO efforts, from monitoring site visitors to looking at your ranking at Google, Yahoo!, and Bing. We look at some of the more popular tracking methods in this chapter.

Why It Pays to Improve Your Performance

Obviously, you want your SEO to improve your site’s ranking with Google and the other major search engines and, thus, to increase traffic to your site. But how much of an increase can you expect to achieve?

I like the analysis performed by Oneupweb (, a firm offering ...

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