Chapter 26. Understanding Social Media

Now we come to the section on social media. Tell all your friends and have them tell their friends—because that’s what social media is all about, passing information back and forth between friends, family, and business associates. For marketers, that makes social media a twenty-first century form of word-of-mouth promotion.

There are lots of different social media—a lot of different channels of communication—and they all are important to modern Internet marketing. So get ready to learn all about friends and fans, tweets and diggs, Facebook and MySpace. Social marketing is the hottest form of online marketing today!

Inside the World of Social Media

What is—or, rather, what are—social media? Get a few of ...

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