Chapter 28. Marketing on Facebook, MySpace, and Twitter

Now we come to the important stuff—how to market your company and your products on Facebook, Twitter, and the like. There’s a lot you can do, from hosting Facebook pages and Twitter feeds to placing “share” buttons on your website and blog to targeting full-blown PPC advertising campaigns to the users of the major social networks.

At this point I’ll assume you’re sold on the importance of social media marketing. So let’s get right to work and learn what you need to do!

Marketing via a Facebook Fan Page

We’ll start with the largest social media site—Facebook. As you know, this popular social network is a community with more than 500 million users. Ignore Facebook at your peril.

There are ...

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