Digital press releases aren’t the be all, end all of online PR. There’s another aspect of online PR you need to manage, and that concerns the images and other media files that both the traditional and online press need to complete their stories.
This is where the Internet really shines. Instead of waiting for a journalist to request a particular photo and then snail mailing or emailing that particular item, you can place all your available media for the press in a dedicated section of your website—an online press room, as it were. This makes it easier for print and online journalists to find key company information and all the picture and media files they need.