O'Reilly logo

The Ultimate Web Marketing Guide by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 33. Tracking Online PR Performance

One of the new aspects of online PR, as compared to the traditional type, is that you actually measure the success of your efforts. I’m not talking about seeing how many blogs you pop up on, although that’s still an important measurement. Online, you can track how many people thought enough of your placement to click through to your website and get more information or buy something.

If you’re an old school publicist, that sort of accountability might be a little scary; you can actually have sales targets you need to achieve. But I tend to think of this as a positive advancement, where everyone in the marketing department can be held accountable for the success (or failure) of his or her efforts.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required