Chapter 34. Understanding Multimedia Marketing

There’s a lot of different stuff on the Web. Not just websites and email; there are also blogs and social networks and all manner of social media, as well as music and videos—you name it.

We’ve already covered websites and email and blogs and social media; now it’s time to look at the other media online, chiefly audio and video, what some call multimedia. As you might suspect, there are lots of ways to incorporate multimedia into your web marketing mix—in the form of podcasts and web videos.

What Is Multimedia Marketing?

Multimedia is kind of an old school technology term for content presented via text, graphics, audio, and animations or video. (Technically, the term refers to any content that ...

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