Chapter 41. Marketing via Mobile Apps

There’s another unique way to market your company or your brand to mobile users. Some mobile devices—notably smartphones like the iPhone and Android—are actually mini-computers and run computer-like applications. Many companies are creating their own branded applications for these devices, thus getting their names in front of large numbers of mobile consumers.

Should mobile applications be a component of your mobile marketing mix? If so, what kinds of apps should you be developing? These are questions that all serious mobile marketers need to answer.

What Is a Mobile App—and Why Should You Care?

The latest big thing in web marketing is the mobile application—literally, an application that runs on a mobile ...

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