Chapter 42. Tracking Mobile Marketing Performance

Mobile marketing is every bit as diverse as more traditional web marketing. Between mobile search, mobile advertising, mobile applications, and the like, there are a lot of activities to keep track of. How do you know when your efforts are paying off?

Tracking the performance of your mobile marketing efforts means paying attention to many of the same metrics as you use for the rest of your web marketing plan, with a few new metrics thrown in for good measure. Bottom line, you need to measure the number of eyeballs you get—and how many of them convert to sales.

Tracking the Performance of Your Mobile Website

Here’s the easy part: tracking the performance of your mobile website. That’s because ...

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