Chapter 44. Looking to the Future

We’ve come to the end of the line—well, to the end of the book, in any case. And after looking at all the various components of web marketing today, you might think we’ve covered everything that can be covered.

That’s not the case, however. The Internet in general and web marketing in particular are constantly evolving, and new ways to communicate and promote are always emerging. It’s not enough to get good at the promotional opportunities available today; you also have to keep on top of those opportunities that will develop in the future.

What’s next, then? That’s what this chapter is all about—a look forward to the immediate and not-so-immediate future of online marketing

Email Is Dying

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