CHAPTER 15
• Tuesday, November 25
Despite the jubilant mood, everyone knows they’re a long way from being fully prepared for the Black Friday promotions. As Maggie said, the plan is to do a trial run against a small subset of customers to test their readiness for the full-scale campaign on Friday—so at eleven a.m. they will conduct a campaign to just one percent of their customers. They’re doing this in the middle of the day, when everyone will already be in the office and able to quickly respond to emergencies. This will help them find vulnerabilities and weaknesses in the process so they can fix them before Friday.
To Maxine, this decision alone shows how much has changed in the organization. A couple of months ago, they would not have conducted ...
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