Chapter 01 Before You Start
Preconditions for Success
Every company can be successful creating ventures and building its own Venture Factory—its own Growth Engine.
Every company has the ideas, talent, core competencies, capabilities, assets, channels, and customers to drive meaningful growth. Period.
However, before you interview your first New Venture Team member, source your first great idea, or buy that first pack of physical or virtual sticky notes, you need to understand the big picture in terms of the philosophical underpinnings of the methodology you are about to step through.
In addition, there are certain preconditions for success ...
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