Chapter 05 Incubate Phase I:
Customer
Does Anybody Want It?
Resolving customer pain is at the core of every successful startup.
Too many startups fail because they are built around products looking for pain, as opposed to products or services imagined in the service of solving real, identifiable, and validated pain.
Mach49’s Expert-in-Residence, Drew Harman, has a memorable mantra that we make all our client team members memorize and repeat: Customer insights are the currency of credibility; everything else is uninformed opinion.
Nobody knew to ask for drone copters, cashless payments, or mobile everything, but everyone feels the pain of ...
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