Chapter SixThe Key Considerations for Choosing a PR Agency
Robert Da Costa, Business Owner of DA COSTA COACHING LIMITED, Worthing, England, UK.
Robert Da Costa is an agency owner and a coach helping clients get the most out of agencies. Before business owners can get the most value out of an agency, Rob says they must first take a step back and ask themselves, “Why am I hiring an agency in the first place?” Businesses think they can outsource their problems to an agency, and they think once they've got the agency on board, that's the end of the problem and they can move on to the next thing. However, those relationships fail, because the ...
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