Chapter FourteenWhat is Adjacent Marketing?
Jeff Hahn, Principal of Hahn, Austin, Texas, USA.
Jeff Hahn is the author of the crisis communication book Breaking Bad News and owner of a family of integrated public relations (PR) agency brands in Austin, Texas. Focusing on the foodservice and energy sectors, these agency brands include Apron Food & Beverage Communications, Hahn Public Communications, the Predictive Media Network, and White Lion Interactive.
Getting Noticed through Adjacent Marketing
Reflecting on his time in his agency, Jeff noted that connecting to and joining unaffiliated organisations is one thing that he's continued to ...
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