Chapter EighteenYou Can Overcome SEO Challenges

Jarod Spiewak, Founder and CEO of Comet Fuel, Manchester, New Hampshire, USA.

Most businesses are wasting a lot of money on search engine optimisation (SEO).

New Hampshire‐based Jarod Spiewak, who is the founder and CEO of Comet Fuel and a digital marketing specialist, shares not only how SEO works for entrepreneurs but also how he uses Upwork to secure six‐figure contracts for his agency and sharing his tools for free to generate leads.

The SEO Challenge

Jarod considers SEO as a bandwagon marketing channel. It has that appeal that everybody wants: Everybody uses Google to find anything and ...

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