Chapter Twenty FourWhat to Look For in a Virtual Events Platform?
Sonali Nair, Executive Producer & CEO of Segment Agency, Toronto, Ontario, Canada.
Having organised over 2000 hours of successful events, Sonali Nair is a Certified Meeting Professional who is the perfect person to talk about digital events strategy, as that's what she does for tech company Opentext.
For small and medium businesses, when it comes to events and the strategy or marketing associated with it, the primary goal is to engage with customers. Especially during the pandemic where meeting people in person can't really take place, that's where virtual or digital events ...
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