Chapter ThreeMedia: Bringing Good ‘CARMA’ to Your Sales Funnel Through Proper Measurement and Media Monitoring

Jason Weekes, Commercial Director, CARMA International, London, UK.

Making a noise in public without measurement is going to lead to wasted money, time, and creates a reputation risk. After all, we don't start manufacturing something and never check on quality or output at any stage, so why would that work for what your company says about itself; and increasingly what others say about you.

Why Measure

CARMA is a client‐first, expert‐led, and data‐driven company. These are factors that are important in relation to media monitoring, ...

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