Chapter TwoShangri‐La and Other Stories
Michael Juergens, Founder of Bhutan Wine Company, Trabuco Canyon, California, USA.
How can combining opposites into your brand name help your marketing? That's just one of the insights I have from Michael Juergens, the bestselling author of Drinking & Knowing Things. Michael runs the wildly popular Drinking & Knowing Things wine blog, which was adapted into a book that provides 52 specific wine recommendations. He is the founder of the Bhutan Wine Company and is leading the development of the wine industry in the magical Himalayan country.
Based in California, Michael Juergens is a Certified Sommelier ...
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