Chapter FiveWhat is the Benefit of Giving Back?

Masami Sato, Founder & CEO of B1G1, Singapore.

Masami Sato is the founder of B1G1, a Singapore‐based social enterprise and a nonprofit organisation that stands for ‘Buy one, give one'.

Imagine a world full of giving. A world where you can get a cup of coffee and, at the same time, give life‐saving water to a child. A world where you can purchase a book and get a tree planted. A world where every time you visit your doctor, someone else receives access to health care. This is what B1G1 strives to make happen by working with businesses around the world and helping them effectively embed giving ...

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