Chapter TenWhy is There no More Kimchi for Korean Media, Instead it's KakaoTalk and Naver Search?
Heesang Yoo, Managing Consultant of Prism Communications Co. Ltd, Seoul Incheon Metropolitan Area, S. Korea.
Heesang Yoo, the founder of Prism Communications, shared his insights on public relations in South Korea, which is a country located between China and Japan, and it has a population of 50 million. They're not big enough, but not small enough either. Despite that, they're one of the fastest growing economies in the world, and they have a lot of Korean‐based multinational companies around the world like Samsung, LG, and Hyundai, to name ...
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