The UnNoticed Entrepreneur, Book 2, 2nd Edition

The UnNoticed Entrepreneur, Book 2, 2nd Edition

by Jim James
Released April 2024
Publisher(s): Capstone
ISBN: 9781394195343

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Book description

THE UNNOTICED ENTREPRENEUR

THE VISIBILITY TOOLBOX: ESSENTIAL TOOLS FOR GETTING NOTICED

If you don’t want to waste any more money on marketing guru’s, this book is for you.

Stacked with 50 real-world case studies, entrepreneurs explain in their words how they are getting noticed.

Each article is concise, short, and can be read stand alone or taken as a holistic approach.

Discover the mindset, tools and techniques that business owners are using to:

  • Craft stories that resonate emotionally with customers.
  • Maintain genuine connections, even as they scale.
  • Create engaging content to drive lead generation.
  • Amplify their message with easy-to-use tech.
  • Communicate with their teams.

Includes special insights on podcasting, AI, and measurement.

This is the book that the guru’s don’t want you to read.

The UnNoticed Entrepreneur is the marketing toolbox that you need.

Table of contents

  1. Cover
  2. Table of Contents
  3. Title Page
  4. Copyright
  5. Who this book is for.
  6. Prologue: The Need for Thymōs
  7. PART ONE: Storify
    1. Chapter One: Introduction.
    2. Chapter Two: The Common Path to Uncommon Success.
      1. Step 1: Identify Your Big Idea
      2. The Three Common Traits All Successful Entrepreneurs Have
      3. Step 2: Niche Down
      4. Step 3: Create Your Avatar
      5. Why You Need to Find or Create the Right Mastermind
      6. Notes
    3. Chapter Three: The Business of Story.
      1. The Story of the World’s Most Industrious Storyteller
      2. How Can You Be Your Customers’ Hero with Brand Bewitchery?
      3. The Business of Your Story
      4. Act One of Brand Bewitchery
      5. How to Help Your Customers Solve a Problem
      6. The Story Cycle and the ABT Framework
      7. Brand Storytelling
      8. A Narrative Spiral, Not a Circle
      9. How to Get the Business to Stand Out
      10. Proof of the Power of Stories
    4. Chapter Four: Be Distinct or Go Extinct.
      1. Unless You Stand Out, You’re Invisible
      2. Brand, Market, Sell
      3. What Is a Brand?
      4. The Role of a Brand Strategist
      5. What You Need To Offer
      6. Make Yourself Distinct or Go Extinct
    5. Chapter Five: 5Cs of Personal Branding.
      1. The 5Cs of Personal Branding
      2. Addressing Challenges
    6. Chapter Six: The 8-seconds Pitch.
      1. The Perfect Tools for Pitching
      2. Make Personalised Pitches
      3. Top Tips for Presenters
    7. Chapter Seven: Case: Constructing a Story.
      1. Telling a Unique Story
      2. Focusing on One Industry
      3. Generating Content, Opening More Opportunities
  8. PART TWO: Personalise
    1. Chapter One: Introduction.
    2. Chapter Two: Teach Bots to Be Compassionate.
      1. How They Help Bridge the Digital Divide
      2. The Process of Teaching Bots
      3. Understanding a Customer’s History
      4. Hyper-Personalisation
      5. Customer Relationship in the Digital Context
    3. Chapter Three: Finding the Appropriate Asia Pacific-based Journalist.
      1. Telum’s Best Features
      2. How Telum Helps Companies Create Connections with Journalists
      3. Why Telum Goes Hand in Hand with a Pr Agency
      4. What Makes Telum Special?
    4. Chapter Four: Call in the PR Cavalry.
      1. The Perks of Hiring a Freelancer over an Agency
      2. What Can the PR Cavalry Offer?
      3. PR Is Not Only for Big Businesses
    5. Chapter Five: The One Million Media Address Book.
      1. How Prowly Gets You Noticed
      2. Personalisation at Scale and Soon-to-Be Media Monitoring with Prowly
    6. Chapter Six: Prospecting on LinkedIn.
      1. The Goal of Waalaxy
      2. How Waalaxy Works
      3. Setting up a Campaign
      4. Scope of Work
      5. The Impact of Waalaxy
    7. Chapter Seven: Website Personalisation at Scale.
      1. What Unless Has to Offer
      2. Why Empathy Matters
      3. Unless’ Global Reach and Cost
    8. Chapter Eight: Auto-Signature to Trust.
      1. Newoldstamp’s Useful Features
      2. Why Newoldstamp Is Special
      3. No Need to Worry About Your Online Safety and Security
      4. Newoldstamp Is for Companies of All Sizes
    9. Chapter Nine: Inbound Marketing for Sales.
      1. Why You Should Focus on Your Inbound Marketing More Than Ads
      2. Finding the Best Content for Your Brand
      3. How to Get Customers Through the Sales Funnel
    10. Chapter Ten: Personal Service Earns Praise.
      1. ReMark’s Service Offering
      2. How ReMark Ensures Long-Term Success at an Affordable Price
    11. Chapter Eleven: Case: A Virtual Village for Parents.
      1. What Is Parentune All About?
      2. Parentune’s Beginnings
      3. Parentune Today
      4. Tapping and Welcoming Experts Into the Platform
      5. A Freemium Model
      6. Parentune in the Time of COVID-19
      7. Promoting Parentune
    12. Chapter Twelve: Case: Building a Toothpaste Tribe.
      1. Creating Awareness
      2. Overcoming Challenges as a New Player in the Industry
      3. Hearing Feedback from Consumers
      4. Adjusting Own Strategy Using Insights from the Market
  9. PART THREE: Engage
    1. Chapter One: Introduction.
    2. Chapter Two: Your Voice Performance.
      1. Your Voice Should Depend on Circumstance and Environment
      2. Proper Preparation
      3. Exercises to Try
      4. Breathing Is Key
      5. Take Your Perception Into Account
    3. Chapter Three: The Engaging Voice.
      1. How to Find the Right Voiceover Artist for the Job
      2. Professional Versus Amateur
    4. Chapter Four: The Power Podcaster.
      1. Be Confident and Passionate
      2. Choose a Production Schedule that Works for You
      3. Find Your Level of Comfort
      4. Get Feedback from Listeners
      5. Set Aside Enough Time for Production Work
      6. Promote, Be Proactive, and Monetise
      7. Choose Tools and Equipment that Suit Your Goals and Capabilities
      8. Note
    5. Chapter Five: Five-Stages to DIY PR.
      1. The Five-Step Methodology
      2. Eliminating the Middleman
      3. The Efficient Way to Do It
      4. Structuring Content for the Media
      5. Avoiding Being Internally Focused
      6. Creating Content Using Different Tools
      7. Giving Voice to Small Startups
    6. Chapter Six: The Media Interview.
      1. Practise and Prepare
      2. Talk About Something Relatable
      3. Know the Program Where You’ll Be Featured
      4. Be Mindful About Audio Quality
      5. Tell a Topic Suitable for the Program
      6. Put Yourself in the Media People’s Chair
    7. Chapter Seven: Crisis Communications.
      1. It’s Better to Be Prepared
      2. Handling a Crisis Remotely
      3. Communications Plans Are a Breathing Document
      4. Trusting Your PR Firm
    8. Chapter Eight: Surveys as a Source.
      1. The Importance of Listening
      2. How Evaluation Is Done
      3. Countering Survey Dropouts
      4. Making Surveys More Accurate
      5. On Anonymity
      6. The Cost of Surveys and Evaluations
    9. Chapter Nine: Content from Social Impact Analytics.
      1. Case study: Reducing Recidivism
      2. What It’s Like Working with ImpactableX
    10. Chapter Ten: The AI Content World.
      1. Let AI Do the Writing for You
      2. AI Is Universal in Its Usage and Its Reach
      3. The Tesseract Academy
    11. Chapter Eleven: Case: Legally Content.
      1. Legal Services Made Accessible and Affordable
      2. Addressing Challenges
      3. Automating Eviction Forms
      4. Making a Positive Impact
    12. Chapter Twelve: Case: Edumercials Shine on Millions of Kids.
      1. Learnings Worth Sharing
      2. How Luna Golightly Came Into Fruition
      3. Getting Help from Online Tools
      4. Boosting Video Performance
      5. Having Confidence in Your Ideas
      6. Building Relationships Goes a Long Way
  10. PART FOUR: Amplify
    1. Chapter One: Introduction.
    2. Chapter Two: Pitching to Journalists.
      1. The Changing Media Landscape
      2. The Press Record Process
      3. Putting a Practical Roadmap
      4. What’s an Effective Pitch
      5. Let Your Pitch Stand Out
      6. Proper Follow-up
      7. On Storytelling
      8. Handling Journalists Who Can’t Make It
    3. Chapter Three: Dreaming of Being on TV?
      1. Getting on TV
      2. Why Bother Being on Radio and Podcast
      3. Trying Out New Platforms
      4. Setting up Your Home Studio
      5. Staying Relevant
    4. Chapter Four: Speaking at Events.
      1. Reinforcing the Power of Purpose
      2. Breaking Into a New Market
      3. Why VaynerSpeakers Remain Tech-Agnostic
      4. It All Boils Down to Authenticity
      5. Leveraging the Internet
      6. It’s Not About Fame, But the Ability to Share
    5. Chapter Five: The Law of Reciprocity.
      1. Navigating LinkedIn
      2. From Waiter to Entrepreneur
      3. The Law of Reciprocity
      4. How to Get Your Audience’s Attention
      5. On Remaining Authentic
    6. Chapter Six: Avoid Podcast Fade.
      1. Know Your Why
      2. Who Should Do a Podcast
      3. Focusing on What’s Possible
      4. Planning Podcast Content
      5. How to Get Other People on Your Show
      6. How to Monetise Your Podcast
      7. On Uploading Your Podcast on YouTube
    7. Chapter Seven: Get Onto Digital Platforms.
      1. The Evolution of Platforms
      2. What Can Small- and Mid-size Companies Do?
      3. Stepping Foot in the Platform Economy
      4. The Role of Data
      5. Marketing in the Digital Age
    8. Chapter Eight: Data and Disruptive Content.
      1. Everything is Data-Driven
      2. The Rise of Data Targeting and Analytical Tools
      3. What’s a Disruptive Content
      4. Listening to Your Audience, Being Aware of What’s In
      5. The Power of Search
    9. Chapter Nine: B2B Content Marketing.
      1. Content that Gives Real Customers
      2. Proper Positioning and Messaging
      3. On the Effectiveness of Podcasts
      4. Repurposing Content
    10. Chapter Ten: Using Gated Content for Leads.
      1. Ensuring Consistency of Voice
      2. It’s All About Advertising
      3. Gated Versus Ungated Content
      4. Role Models to Look Upon
    11. Chapter Eleven: Leverage Online Events.
      1. Tapping Technology
      2. Gamification of Online Events
      3. Replicating Traditional Trade Shows Online
      4. Creating an Environment That Doesn’t Aim for Perfection
      5. Maximising LinkedIn
    12. Chapter Twelve: Virtual Events Online Forever.
      1. How to Create an Event Using Swapcard
      2. Virtual Events Are Here to Stay, Literally
      3. Lower Cost, but Greater Return
    13. Chapter Thirteen: Your Own TV Station.
      1. Creating Her Network
      2. Democratising Communication Through Technology
      3. Growing the Organic Way
      4. Opportunities to Earn
      5. Changing Trends
    14. Chapter Fourteen: Case: Joking Apart, Amazon Ranking.
      1. The School of Hard Knock Knocks
      2. What Made Morry Pick Apple TV
    15. Chapter Fifteen: Case: Punk Rock Live.
      1. Filming Music Videos
      2. The Birth of “New York Hardcore Chronicles Live”
      3. Using Hashtags, Ensuring Brand Continuity
      4. More Than the Sum of All Parts
      5. Building His Network
  11. PART FIVE: Know
    1. Chapter One: Introduction.
    2. Chapter Two: Second Golden Martech Age.
      1. Agility and Low-Cost Development
      2. The “Second Golden Age of Martech”
      3. Five Things Every Business Should Have When Going Online
      4. AI and Budget for the Small Business Owner
    3. Chapter Three: Choosing the Right Martech.
      1. The 30-Minute Rule
      2. Trends Your Business Might Not Want to Miss Out
      3. What About the Data?
      4. The Democratisation of Marketing Technology
      5. Why Engage with Your Audience
      6. The Impact of Video
      7. Taking Geography Into Account
    4. Chapter Four: Bias-Free Views on Behaviour.
      1. Everybody Is Living in Media Bubbles
      2. The Importance of Narratives
      3. Global Information Made Accessible
    5. Chapter Five: Social Listening as Protection.
      1. Forewarned Is Forearmed.
      2. Author’s Note
      3. Notes
    6. Chapter Six: STOP! Don’t Post Too Much.
      1. No Longer Window Dressing
      2. The Problem Qnary Solves
      3. The Best Way to Understand Your Customers Is to Be One Yourself
    7. Chapter Seven: Tracking Content Context.
      1. From Fact-Checking to Media-Monitoring
      2. Understanding Sentiments
      3. How Their Technology Can Be Used
      4. On Choosing a Topic to Track
      5. What’s Next?
      6. On Countering Bots
    8. Chapter Eight: Only Qualified Leads Matter.
      1. Marketing Qualified Leads
      2. How Do You Reach Out and Get People to Talk to You?
      3. Podcasting and the Edge It Offers
    9. Chapter Nine: Case: Pew Research Center.
      1. “The Single Biggest Problem with Communication.”
      2. How Pew Research Center Gathers Information
  12. Conclusion: It's Your Thymōs Time
  13. Acknowledgements
  14. About the Author
  15. Guest Directory
  16. Bibliography
    1. Podcasts I listen to about PR and business:
    2. Books: [in alphabetical order]
  17. Index
  18. End User License Agreement

Product information

  • Title: The UnNoticed Entrepreneur, Book 2, 2nd Edition
  • Author(s): Jim James
  • Release date: April 2024
  • Publisher(s): Capstone
  • ISBN: 9781394195343