Chapter TwoSecond Golden Martech Age.
Agility and Low-Cost Development
When it comes to what he thinks technology can do for the small business owner, Scott says he’s biased on this, but he believes that the marketing technology revolution has served small businesses far greater than it has served large businesses. Large businesses have always had large technology budgets, and while they sometimes have the challenge on how quickly they can change and adapt, which is perhaps one of the downsides of a larger organisation, they ...
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