Chapter ThreeThe Business of Story.
Fresh from launching his book, Brand Bewitchery Park was so full of great information and energy that I asked him to come onto three separate 20-minute episodes. The result is three articles which summarise how you can create a story for the heroes of your business.
Albert Einstein once said that if you want your children to be smart, tell them stories. But if you want them to be brilliant, tell them ...
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