Chapter FourBe Distinct or Go Extinct.
One of the biggest challenges that entrepreneurs and business owners face is putting out a brand. It’s something different from simply putting out a service, skill, product, or any other offering. When you put out a brand, you put out something into the world that people can be excited about. You can brand a company, a product, a service, a non-profit, and yourself.
Since 1985, brand strategist Gerry Foster has already coached around 100 000 ...
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