Chapter FiveSocial Listening as Protection.
Forewarned Is Forearmed.
AI tools are helping companies and brands understand what’s being said about them across all channels, not just in text but also in photographs and videos.
Social listening is a term which addresses the task of tracking and breaking down conversations that are happening online. These days, there are so many different conversations happening online and at such speed that it’s essential to use these new AI-powered social listening platforms.
Social listening involves monitoring discussions and references about a particular ...
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