Chapter SixThe Media Interview.

Practise and Prepare

For many people, panic arises when they get invited for a media interview after their project or PR effort becomes successful. Part of Alex’s work is offering tips on how to help people make the most of their appearance.

One of the first things that you need to do is to practise – especially if it’s your first time getting interviewed. Come prepared even though your segment will only run for a few minutes. Alex has seen many professionals ...

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